Sales

Jan 30 2012

Chronograph Watches

Chronograph WatchWhat Is A Chronograph Watch?

The word “chronograph” is derived from the Greek words for time and writing (“chronos” and “graph”).  A chronograph watch is a type of watch that can act as a stop watch, measuring intervals of time when the wearer presses pushers on either side of the crown.

Types of Chronograph Watches

A watch’s primary purpose is to tell time; often this is done through visual demonstration of minute and hour hands.  Sometimes a watch will also display the date.  Anything beyond this information is called a “complication”.  The following are chronograph watches that feature special, enhanced or extra complications.

While all chronographs can track elapsed time (seconds, minutes and – on some models – even hours passed), as well as time of day, there are some chronographs that can also record fractions of the second. This is achieved by use of a special dial or a scale at the very edge of the watch’s dial.  A digital chronograph is able to read the 1/100 of a second, quartz chronograph – 1/10 of a second, and the mechanical – 1/5 of a second.

In order to restart the stopwatch feature on most chronograph mens watches, they must first be reset.  “Flyback chronographs” are chronograph watches that can be restarted while still running, (without having to go through the usual series of presses).

Calendar watches display the day, month and year, sequentially, but must be reset five times during the year, (on the first day of March, May, July, October and December), as well as on leap years.  A perpetual calendar watch is based on the Julian calendar (as opposed to the Gregorian calendar upon which that most of us rely).  This calendar makes allowances for leap years and therefore only need to be corrected three times in 400 years!

Also called “striking watches”, repeaters were first created before the advent of electricity, allowing people to check the time even when it was not possible to flip a light switch or read an illuminated dial.  These watches convey the time by striking a sound, much the same as a bell tower.  Minute repeaters are by far one of the most complicated and intricate watch styles available, and frequently range from tens to hundreds of thousands of dollars.  A very high-quality exception to this rule is the Citizen Calibre 9000.  Available at KenmarWatches.com, the Citizen Watch Calibre 9000 offers perpetual calendar, dual time, and minute repeater complications for well under $400.

Other popular watch complications include moon phase displays and multiple time zones.  Some watches have panels that show the inner workings of the watch, or other more obscure and specialized complications.

A Final Chime-In About Chronographs

Although chronograph styles appear to be ubiquitous to almost every watch collection in the world, names like Accutron, Bulova, Casio, Citizen, Hamilton, Invicta, Pulsar, Seiko, Technomarine, Tissot, Torgoen, Zodiac are known for their quality and precision.  Recent entries, at reasonable prices, include watches by Nike, Adidas, Oakley and Nautica.

It is important to note that a chronograph is different than a chronometer, which is a high-precision watch that contains movements that have passed testing by the Contrôle Officiel Suisse de Chronomètres (COSC), an agency of the Swiss government.

When you Buy Watches online, be sure to check size, warranty information, shipping guarantee and their return policy.

By editor • Sales • 0 • Tags: , , ,

Jan 28 2012

Increase Your Sales with Hypnotic Double Meanings

SellingAdvertisers know that the best way to sell something is to reach people on an unconscious level. That is why so many products are tied to sex in one way or another.  Beer commercials, for example,  show men drinking their brand surrounded by beautiful women.

As the men in the audience watch, an unconscious link can be created between drinking the beer and sexual satisfaction, or at least the opportunity for it.

You can use this same principle to sell more of your product, not by using beautiful women, but by delivering commands directly to a prospect’s unconscious mind by using words that have double meanings.  This technique is called “Punctuation Ambiguity.”

To create a punctuation ambiguity, pick a word that can be used as both a noun and a verb or at least a word that has two different meanings. This is your  Pivot Word for the ambiguity.  Once you have the pivot word,  you  work it into a sentence.

For example, the word address can mean the place where you live.  It can also be what you do to an envelope.  Address can also mean to speak to someone.

The punctuation ambiguity happens when the first part of a sentence seems to use the pivot word as a noun and what follows it makes it seem like a verb.  This second part of the structure is phrased as a command.

Punctuation ambiguities can sound a little strange but the other person’s conscious mind tends to overlook that because it doesn’t fit into anything understandable.  So it simply passes it by.  This means the unconscious mind hears the command while the conscious mind does not.

Here are some examples:

Address “…you might remember how you found your latest address me with more respect.”

Benefit “… and you can easily see, simply hear and convincingly feel how this can be of benefit by making a decision to buy this now.”

Block “… and you may be able to understand this in chunks so let me give you the first block out any hesitation about doing this.”

Days “… and the beginning of that change may come about in hours or even days (daze) and confuse and eliminate any thoughts contrary to what I say.”

Work “… you can find that things can be done a lot easier when you use this type of work this deeply into your mind.”

Do you see how punctuation ambiguities work?  Can you hear yourself saying them and feeling the benefits of using them?  By themselves, punctuation ambiguities will not persuade anyone to do something.  But when you combine them with your other sales skills they can give you profound influence.

Here are a few more Pivot Words.  You can probably think of many more.

Debate Fish Fix Flower Fly Force Free Glue Happen Heat Home Index Land Lead Like Loop Love Make Map Mark Match Microwave Mind Name Open Pay Picture Pile Place Power Reveal Ring Seal Salt Shield Shoot Smoke Tease Tie Toss Understand Veil Write X-ray

The best way to incorporate punctuation ambiguities into your sales presentation is to create them ahead of time and practice saying them as if they are absolutely normal.  So start using words with double meanings.  They might just help you double your income.

By editor • Sales • 0 • Tags: , , ,

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