Public Relation

Jan 1 2012

Build a Better Online Press Kit

Media RelationsRecent research of journalists and reporters suggest that the use of the most preferred online media room / press kits against the former media kits of paper. Why? The Internet is open 24 hours a day, seven days a week. A reporter busy and waiting period can cross the online press kit to the next without the need for a package of one night or fax registration.

Many companies and advertisers, new technologies and media relations on a crazed, online press kits to develop their own or their clients. How to navigate a website, a kit of parts specific online press, a number of features more prominently than others, and with ease. Here are some do’s and don’ts “to consider before you dive in and with the creation of an online press kit.

Online Press Kits:

Easy to find, when combined with a large Web site. For example, if ABC bottled water a public website or consumer has a separate media room on the main page of the site may be linked. This link should be clearly displayed – either in the menu on the page or the page. Journalists do not have time to look. Even if the press is a “main” page, press room, the proportion of the headquarters of the associated “look and feel”, so that journalists have no connection with a series of unrelated pages redirected will feel.

Enter materials commonly used by the media. A press kit for general information usually contains a background report, FAQ, and profiles of key people / spokesperson. This is what a journalist to check to see if she wants to visit his online press room. The purpose of providing these documents is a common practice to minimize any additional work that has to do a journalist to get what you need / her. Other important points to take your high resolution photos, digital images, digital high-resolution graphics of the logo, and of course the press releases. A good online media room is a library, where all kinds of files downloaded, stored and distributed, including press kit materials generally good.

It has already received attention from the media. If a company, organization or person for the media (preferably positive) is covered, which helps to “legitimize” it. Beware of copyright when forwarding items, however. If you or your organization has appeared in the media, using everything from video and audio clips, and links to media websites in your online media room “in the news” page. Contact the media site for reprint permission.

Media Contact surprising. If the person who handles media relations is not an employee of the company / organization is confident that the contact information in the media reporter for the online space is the person sent. When the hand of a journalist and his / her application is lost in cyberspace, most likely not coming back.

Online Press Kits better not:

Combining information for both the public and the media. Ideally, the information to the media about the contents to the public and consumers separately. One reason for this is that it is harder for the media to know what he wants, and not someone else, because it reduces their control over the information to the media. Messaging is very important, but may vary at times, the public should always be consistent in the media – after all your messaging, which to fill them with experience.

Require a reporter to the numerous requests for additional information to make. There will always be some things you do not want to offer online on a consistent basis. This can also select specific photos or electronic books. Keep these cases to a minimum! In cases like these, it is good to say: “Please contact us for pictures of this event can be found” or “Please contact us for a sample e-book.” Some media have a very limited number of files you can upload images to a lower resolution to save space. Reporter contact you to request high resolution images is OK too. The point of an online press room for media to most of what she needs.

News update obsolete materials when necessary, and deal with a press release is available -. even if it is not distributed via cable or directly to journalists. For timely delivery of the “news” in the press room will be obvious that the attention of the media.

Helpful hints:

Use the left – no email attachments Newsroom Media Center to allow you and your documents can be a URL of their online site to load the media, instead of an email attachment. When was the last time you opened an email from a stranger who had an attachment?

Have a blog? Link to your room online media. Blogs are a great way to promote your business, disrupt, or to talk about the industry and are often members of the media during the investigation of something to someone / used for a story. If you have one, add a link to your newsroom. If you do not have one, consider one.

Following these tips and yourself in the shoes of a journalist, you can make an online presence, which develop both informative and easy to do. Do this and you will meet the requirements of the media and the likelihood of editorial exposure.

By editor • Public Relation • 0 • Tags: , ,

Dec 31 2011

Smashing the Myth of the Press Release

Public RelationsA musician has spent years perfecting his craft. He writes world-class songs and record them in a way that moves the audience to tears. He took a demo tape and sent to record companies. You get a contract and become rich, famous and revered.

The lesson: demos are key to the success of a famous musician.

They say, was the demonstration of a tool, but to teach the way his talent. It is his skill as a musician who got the contract and made him famous.

He was so famous as a record executive saw him in person, or hear from him by a friend, or due to a variety of other events.

This leads to the release.

Somehow the press release today about a magical reputation as the alpha and omega of publicity. Want to be rich? Send a press release. Want to be famous? Do you want me on the cover of Newsweek?

Publicity “gurus” sprouting all over the internet, the press release is billed as the answer to all the evils of marketing. Touch of a statement, the mass e-mail to reporters.

It is a cruel joke.

This is the reality: The press release is not important for the potential to make the free publicity of the demo to our musician friend. If their songs sounded like garbage, it would be the best model in the world recorded not sign it. The same applies to applicants for advertising. If you have a story to tell, your press release is completely useless.

I am not attacking the press – is an important tool. But it is just that: a tool. It is not the first thing you need to know when it’s time to think of advertising. In fact, the last. And it is absolutely necessary (I have a lot of publicity, with only a proposal letter, a short call e-mail or phone).

If you look at worship in the temple of the press release, it’s time to reorder their priorities. So here are the things that are more important than a press release in generating publicity are:

1). This is consistent with the talent of our musicians. Is the basis for your advertising efforts. Without your press release means nothing. For more information about developing a story newsworthy.

2) What you see in the scoring edge advertising via press release once all the faithful, as we learn to enter the mind of an editor. Give an editor what you want in the way you want and you’ll do great. I have a full article on the subject
Go there now. Believe me, it’s a world of difference.

3). In the vicinity of an event message, which form part of a trend, the use of the history of a major competitor, but by all means, that its history part of an image that are larger than your company. The stories that exist in a vacuum quickly run out of oxygen.

4). Send a press release and waiting for results is lazy and inefficient. If you truly believe in your story, and I think it is good for a particular media company, you have to fight to make it happen. Call or e-mail editor to launch their story before publication. If an editor says no, try another. If everyone says no, go back to them at a different angle.

The audience is much more than just sending. Treat it as seriously and with as much respect as our new rock stars of their trade is defeated, and you’ll be well on your way to success.

By editor • Public Relation • 0 • Tags: , , ,

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