May 1 2012
Adventures in Xtreme Marketing and Networking
There are some things in life that is sure to happen. Yesterday was 21 March, the spring equinox. In this day of the year is not a strange phenomenon that occurs. It’s the same every year, on this day you can stand an egg on its end for several hours. Each year, for many years, I could have this, since people have been surprised by it. It never fails, and does not really work at any other time of year. In fact, at the end of the day, the egg will fall after standing for several hours.
Neither has an opportunity to network marketing or can occur when least expected.
On a Saturday, while driving through downtown Atlanta on my way home from a network function in the morning, I went through a downtown hotel that had a line of people around him a block long. There must have been more than five hundred people in line, all dressed in business attire. So I immediately looked for a parking space and rolled onto the sidewalk to see what was happening.
It happened that a very popular reality show that was on every week called The ——— was conducting auditions in Atlanta. I did not name because I’m not sure about trademark issues.
When I heard this, I went deep into my pocket and took out my pocket billboards (small flyers with information about them). I walked around the corner in front of the line and began passing out cards to everyone online. Instead of devoting time to network with everyone, I said: “This is the number one business in Atlanta, be sure to check it out.”
Halfway down the block, a man approached me very great that I advised that he was not allowed to hand out flyers to people in line. He was there working with the program (which had a special badge). Now if you consider the kinds of things that participants of this program is expected to do, should actually be in the next show! But here he said I could not.
So great is the extreme networker that I am, I went to the back of the line and began to work my way to the front. Each time the hotel security came and I stopped acting like she was waiting in the queue. As soon as he walked away, I turned to my process.
Now wait a minute. It was what I was doing is illegal? NO. I was doing exactly what people were doing online, I was handing my card to people standing in line? Does the hotel owner of the sidewalk around it? NO. The sidewalks are city property. It was what I was doing risky? Yes, although there was no illegal activity that could have been physically in the area and detained against my will, until he decided to let me leave.
Was it worth the risk? YES. People in that line was my target market. More than 500 people who want to succeed in business and I have just the tool to help them.
So what is the point of this article?
The point is that sometimes it pays to take risks to achieve our goals. To be safe in everything that I have been deprived of the opportunity to reach hundreds of potential customers and people who can benefit from using the website.
Are you taking risks in your business achieve its goals? Do you find yourself doing things safe? I leave with a quote that I often read and heard recently. I wonder who said it so I can reference them, but here it is anyway.
If you always do what you’ve always done, you always get what you always have.
Take some risks and see your business take off!
