Dec 31 2011

Smashing the Myth of the Press Release

Public RelationsA musician has spent years perfecting his craft. He writes world-class songs and record them in a way that moves the audience to tears. He took a demo tape and sent to record companies. You get a contract and become rich, famous and revered.

The lesson: demos are key to the success of a famous musician.

They say, was the demonstration of a tool, but to teach the way his talent. It is his skill as a musician who got the contract and made him famous.

He was so famous as a record executive saw him in person, or hear from him by a friend, or due to a variety of other events.

This leads to the release.

Somehow the press release today about a magical reputation as the alpha and omega of publicity. Want to be rich? Send a press release. Want to be famous? Do you want me on the cover of Newsweek?

Publicity “gurus” sprouting all over the internet, the press release is billed as the answer to all the evils of marketing. Touch of a statement, the mass e-mail to reporters.

It is a cruel joke.

This is the reality: The press release is not important for the potential to make the free publicity of the demo to our musician friend. If their songs sounded like garbage, it would be the best model in the world recorded not sign it. The same applies to applicants for advertising. If you have a story to tell, your press release is completely useless.

I am not attacking the press – is an important tool. But it is just that: a tool. It is not the first thing you need to know when it’s time to think of advertising. In fact, the last. And it is absolutely necessary (I have a lot of publicity, with only a proposal letter, a short call e-mail or phone).

If you look at worship in the temple of the press release, it’s time to reorder their priorities. So here are the things that are more important than a press release in generating publicity are:

1). This is consistent with the talent of our musicians. Is the basis for your advertising efforts. Without your press release means nothing. For more information about developing a story newsworthy.

2) What you see in the scoring edge advertising via press release once all the faithful, as we learn to enter the mind of an editor. Give an editor what you want in the way you want and you’ll do great. I have a full article on the subject
Go there now. Believe me, it’s a world of difference.

3). In the vicinity of an event message, which form part of a trend, the use of the history of a major competitor, but by all means, that its history part of an image that are larger than your company. The stories that exist in a vacuum quickly run out of oxygen.

4). Send a press release and waiting for results is lazy and inefficient. If you truly believe in your story, and I think it is good for a particular media company, you have to fight to make it happen. Call or e-mail editor to launch their story before publication. If an editor says no, try another. If everyone says no, go back to them at a different angle.

The audience is much more than just sending. Treat it as seriously and with as much respect as our new rock stars of their trade is defeated, and you’ll be well on your way to success.

By editor • Public Relation • 0 • Tags: , , ,

Dec 29 2011

Are You Shooting Yourself In The Foot?

MarketingHave you ever been in a network function, talk to someone during the interview if she felt very self-conscious trying to tell right? Were you afraid that maybe, if you say bad things that the person might find attractive, and therefore will not do business with you? If so, I’ll tell you why you care. As the song says nasty “Do not Worry – Be Happy” years, I share with you the reason I care what you say our work in the network environment.

Our goal in creating business networks should be building new relationships and develop through the monitoring process in time. As with any relationship, honesty plays an important role in this development.

When we meet someone, we want to make a good impression. We are often our “game face” so that we do. This can often our problems, do not expect. One problem is that when we look at something you really do not feel, often try to fear that they will be “discovered” must. This fear leads us to feel uncomfortable about the situation and laugh as we truly are inside shaking.

Most people are afraid that if they are what they are, that no one accepts. I say if we are not only before or after, what they really are slipping out, and then we will be the consequences of being found face. This leads to a feeling of distrust between people.

Have you ever been in a relationship with someone of the opposite sex, do not tell you where you can do something important, and later was asked to disclose or worse you know by any chance? The results for the hard times after that and a lot of shaking and apologized.

In my opinion it is better to risk being who I am again. Let people know exactly how I feel. People, for the most part, a forgiving nature. You really want to forgive. If you make one mistake and say something that can be embarrassing, it can distort and always makes excuses. But if you see something that is not necessarily true, and later found to say, his credibility is damaged permanently.

When ready in a network environment to relax and really, it is more fun to be there. If you really know the people who are more productive in less time. People feel comfortable with you and talk to them. In an environment of truth, more people will want to do business with you and around you.

Genuine enthusiasm is contagious. Always prove to be more attractive if you are excited about this, what you are doing. If you are not afraid to make mistakes, they will be happier. Fortunately, the situation will help you laugh more, and smiling face is a natural attractor of human beings.

So the next time a network function, be yourself. Improve your results and feel better if you let him go home. Over time, the difference can be measured in more than their income. You can find more friends than you ever thought possible. When the time of referral, your friend will remember how to find real friends.

By editor • Networking • 0 • Tags: , , , ,

1 2 3 4 5 6 7 8