Nov 12 2011
A lesson in Marketing from The Apprentice TV
Advertising and marketing are creative disciplines. That’s one reason why, as part of the marketing industry. Find creative solutions to clients to sell their products and services is a fun way to live. That said, I must say that too often marketers to see too far.
In my opinion, it is possible to create your own good. Which is exactly what I mean? Let me explain a very public example.
My example is that of the reality show “The Apprentice”. Okay, I admit, I love this show. I’m not much of a fan of reality TV, but there is something to see these teams to compete in business challenges, week after week indicates that the intrigues and amuses me.
Very often their marketing tasks in the show. Let’s face it, marketing is one of the most important tasks you have on the economy. If you do, your company will more than likely to do well.If you do not put your business is in trouble.
In a recent episode of “The Apprentice”, the task was to create a TV ad for Dove Body Wash care teams were instructed by an “out of the box” is 30 seconds, in order to create a product promoted a. create result?
Both teams refuse! I think, some say they are thinking “out of the box” and the two teams were trying to justify what they did, but ultimately failed in their number one mission: to sell a product!
And that’s what I think happens with a lot of sellers who are trying to be creative. They lose sight of the fact that their work to sell a product or service. To effectively carry out their marketing needs one word: relevance.
It can be as smart or creative as you want, but ultimately, if your marketing is not relevant to the product and those who are more likely to buy, have failed.
Look, I realize we have to capture the attention of the public in creative ways. Finally, try to cut through a sea of marketing clutter.I wish more vendors are trying to do more with your audience to entertain vs only.
Heck, sometimes I wonder if you know your audience marketing.This certainly comes into play with both teams on The Apprentice shows that men with Dove Body Wash on your ads. Come on, it makes little sense to recognize that this product is for women! But because so focused on intelligent, who lost this fact very simple.
If I can come with a thought, is the following: Identify and know your audience and want to connect with them in conversation, they have to jump and in his head about your product or service.
If you can do this, you will be more effective in attention and sell their products or services.